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Branding

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The outward expression of your brand, including its name, logo and visual experience of your business

The look and feel of your business will ultimately reflect how consumers perceive your brand. Effective visual brand identity is achieved by the consistent use of particular visual elements to create distinction, such as specific fonts, colors, and graphic elements.

It is important to create a brand that stands out from the masses, a brand with attitude. Furthermore, the brand name should be on target with the brand demographic. It should encompass your business as a whole and be easy to remember, transcend trends and have positive connotations.

We at Vertex Central have created a magnitude of brands from scratch. These range from eco-friendly orientated online stores to strictly corporate corporations. We will spend time with you and your team to pin-point your target market and establish your desired look and feel accordingly. We can then create a selection of marketing and print materials to advertise your new business identity. Flyers, Banners, Letterheads and branded pens are all items you can use to spread awareness and establish your brand. For more information, please contact us.

4 Major Benefits of a Strong Brand

1.Customer recognition

Having a strong brand works to build customer recognition. This means when a customer is shopping for a particular product or considering a company to perform a service, they recognize your company in the running. Consumers are far more likely to choose a brand that they recognize over something unfamiliar, even if they don’t know a great deal about your company at the time.

1.Competitive edge in market

Your brand is what differentiates you in the marketplace. When customers recognize and back your brand, it helps lend a competitive edge to your company. The more recognition you receive and the more you build your brand, the more you will find that your brand elevates and is competitive with other well-known brands.

3.Easy introduction of new products

When you already have a strong brand and loyal customers, it is often easier and less expensive to introduce new products or test them out before you further invest in them. If you have a loyal brand following, your customers will often be interested in your new products and even anticipate them being released.

4.Enhanced credibility and ease of purchase

Having a strong, well-known brand enhances your credibility with customers, your industry, and the marketplace as a whole. As you build your credibility, you also build recognition, loyalty, and competitiveness. Everything goes hand-in-hand, and you’ll find that your credibility has a direct connection to customers ease of purchase. We want to buy from companies we like, know, and trust. If you’re brand is credible, you’re far more likely to get the sale.

Interesting in building a brand that stands out? Contact us now!