The main goal of search engine optimization is to have search engines find your website and pages so that it appears at the top of the search engine results. The optimization process frequently requires maintenance, tuning and continuous monitoring and testing.
Here follows a 4-step process guide for search engine optimization
Step 1: Target market business analysis
Analysis of keyword, code and text are the main things that determine how your site is positioned for the different search engines. How much text do you have on your page compared to how much code?
Make sure to keep track of content keywords and the present search engine rankings of your competitors websites to determine an effective search engine positioning strategy.
Initial keyword nomination:
Create a list of keywords related to your desired customer base and target market. Begin with asking yourself, what would you type into a search engine to find your business page or website, you can even go further and ask you customers.
Step 2: Development and research of Keywords
After nomination, go on to identify a targeted list of keywords and phrases that are commonly used. While doing that also make sure to keep a record of which keywords are used by your competitors. Use your list of keywords to determine recent search engine queries and how many different websites are competing with you for each of your keywords. You can prioritize your keywords and phrases by singular, plurals and even misspellings, just be careful, Google will always try to correct the terms when searching.
BRS – Baseline Ranking Assessment:
At this point you need to know where you are ranking in order to assess your position for the future. You can keep a simple Excel sheet to start the process. To begin you can check it weekly but as soon as you get the hang of it you can check it every 35 – 40 days. You will notice improvements in your website traffic. We use rankings as an indicator, but traffic and conversions are more important.
Objectives and goals:
Clearly state you objectives in advance so that you can truly measure your ROI from the programs you implement. Start simple but don’t make the mistake of skipping this step.
Step 3: optimization and submission of content
Create page titles:
Keyword based titles will help establish your page theme and direction.
Create meta tags
Meta tags are not directly used for rankings but can influence positive click through.
Place strategic search phrases or keywords on pages
Make sure to apply one to three phrases or keywords per content page. Also make sure that related words are used as a natural inclusion of your keywords. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers of your website.
Develop new sitemaps for search engines:
Try to make it easier for different search engines to index your website. A HTML version will be the first step, but create both, a HTML and XML version. XML sitemaps can easily be submitted via Bing and Google webmasters tools.
Submit your website to directories:
Submit your website to directories – this has a limited use. It is possible to submit the URL to major search engines but not all professional search marketers do. A faster and even better way to do this is to get links back to your site naturally.
Step 4: continuous testing and measuring
Test and measure:
To determine the effectiveness of the programs you have implemented analyze your search engine rankings and website traffic. This includes the assessment of individual keyword performance. You can test the results of changes and keep track of them in a Excel spreadsheet or whatever you are comfortable with.
To ensure continuous search engine rankings, ongoing addition and modification of keywords and website content is necessary as neglect will stall and decline growth. Also review your link strategy to ensure that your inbound and outbound links are relevant to your business. A blog can provide you with the necessary structure and ease of content that you need. You can contact your hosting company and they can help you with the installation or setup of a blog platform. They should also be able to help you with other services that you may require.